Advertising account audit
A structured review of an existing Meta or Google Ads account: campaign structure, budget allocation, audience setup, creative mix and measurement. You receive a written findings document with prioritised recommendations.
Meta/YouTube/Direct response
Paid advertising with a reason behind every dollar.
Affirm Group Limited advises businesses on Meta and YouTube advertising — account structure, creative direction, tracking, and the weekly decisions that keep a campaign healthy. Clear targets agreed up front, and a written record of every call we make.
Services
What we do
We work on the paid acquisition side of a business, across Meta and YouTube. Engagements run either as the 8-week program or as ongoing month-to-month advisory alongside an in-house team.
Campaign strategy and build
Defining the offer, the audience and the account structure before anything goes live — then building the campaigns, ad sets and naming conventions so results can actually be read later.
Creative direction
Concepts, scripts and briefs for video and static ads — long-form YouTube, short-form social and creator-style formats. We direct the creative; production can be handled by your team or by contractors we brief.
Tracking and measurement
Pixel and Conversions API setup, event configuration, UTM discipline and reporting, so the numbers in the ad platform can be reconciled against the numbers in your own systems.
Ongoing media buying advisory
Weekly management of live campaigns, or a weekly review call plus written guidance if your team runs the buying. Includes testing plans, budget decisions and reporting.
Training and workshops
Practical training for in-house marketing staff on Ads Manager, creative testing methodology, reading reports, and avoiding the structural mistakes we see most often in audits.
What we do not do: we are a consultancy, not a lender, investment adviser or income opportunity. We do not sell leads, guarantee advertising results, or promise specific revenue, profit or return figures. Advertising performance depends on your offer, pricing, market and platform conditions.
Process
How the 8-week program runs
Eight weeks is long enough to fix the foundations and get a real answer from a testing cycle, and short enough that both sides stay accountable to it. We do not spend a client's advertising budget before the measurement and the plan are in place.
BEFORE WEEK 1
First contact and proposal
You email us, and we arrange a short call to understand the business, the current advertising, the budget and the goal. If we are not the right fit, we say so on the call. If we are, you receive a written proposal with scope, deliverables and a fixed fee. Nothing starts until it is signed.
WEEKS 1–2
Audit, tracking and plan
We review the existing account, creative and measurement setup, fix tracking and event quality, and agree the target we are working to — the cost per acquisition or return the campaign has to hit to be worth running.
WEEKS 3–4
Build and launch
Account structure, campaign build, creative briefs and the first tests live. We agree in advance what a successful test looks like and how much will be spent to get a reliable answer.
WEEKS 5–8
Test, iterate and scale
A weekly cycle of reviewing results, retiring what is not working and briefing the next round of creative. Budget moves toward what is performing. Every decision and the reasoning behind it is written down so you can follow it.
AFTER WEEK 8
Hand over, or continue month to month
You receive full documentation of the account, the creative library and the testing results. From there you either take it in-house, or continue with us month to month on 30 days' notice. There is no obligation to continue.
About
Who we are
Affirm Group Limited is a marketing consultancy registered in Hong Kong. We work with e-commerce brands, subscription businesses and direct-response advertisers who use Meta and YouTube as their primary acquisition channels.
Our background is in direct response: campaigns judged on cost per acquisition and return, not impressions. That shapes how we work — a target agreed up front, small tests before large budgets, and written reporting a client can hold us to.
Clients usually come to us for one of three reasons: they are launching a new offer and want it live properly the first time, advertising costs have risen without a clear explanation, or an in-house team needs an experienced second opinion.
All engagements are contracted in writing, and we work with a deliberately small number of clients at a time.
Company detailsRegistered entity
- Legal name
- AFFIRM GROUP LIMITED
- Company registration no.
- 80896061
- Registered office
- Flat 2304, 23/F Ho King Comm Centre,
2–16 Fa Yuen Street, Mong Kok,
Hong Kong - Sector
- Marketing and advertising consulting
- Clients
- Business clients (B2B)
- affirm.group1@gmail.com
- Support hours
- Monday–Friday, 9:00–17:00 (HKT)
Client feedback
What clients say
Published with each client's permission. What a client describes is their own experience with their own offer, and is not a promise of what another business will achieve.
We brought Affirm Group in to launch a new offer on YouTube. They had the campaign live and hitting the cost per acquisition we were aiming for, and they kept us in the loop the whole way — I always knew what was being tested and why. They exceeded what we asked them for.
Our Facebook account had got messy over time and costs were creeping up without a clear reason. Affirm Group rebuilt the structure, fixed the tracking so we could trust the numbers again, and got us back to a CPA we could scale on. Straight answers, no fluff.
The creative direction is where they earned their fee for us. They briefed a batch of new angles across YouTube and Facebook, and two of them became the ads we have run ever since. They also tell you when something is not working instead of dressing it up, which I appreciate.
We have worked with Affirm Group month to month for a while now. The weekly reporting is the part I value most — I can see exactly what was spent, what was tested and what the plan is for next week. Easy team to communicate with, and they have consistently delivered more than they promised.
Questions
Before you get in touch
How long is a typical engagement?
There are two options. The first is an in-depth 8-week program with a defined start and finish: weeks 1–2 for audit, tracking and planning, weeks 3–4 to build and launch, and weeks 5–8 for a full testing and scaling cycle. Eight weeks is the minimum needed to fix foundations and get a reliable answer out of creative testing.
The second is ongoing month to month, either after the program or on its own where the foundations are already sound. It continues for as long as it is useful to you, and can be cancelled with 30 days' written notice.
What does an engagement cost?
The 8-week program is a fixed fee, quoted after that first conversation, once we understand the scope. Month-to-month work is a flat monthly fee, invoiced in advance. Every proposal states the fee, what is included and what is not, before any work begins.
Advertising budget paid to Meta or Google is separate and goes directly from you to the platform. We never hold client ad spend.
Do you guarantee results?
No. No consultancy can honestly guarantee advertising results, because outcomes depend on the offer, pricing, competition, seasonality and platform changes outside anyone's control. What we do guarantee is the work described in the proposal — the deliverables, the reporting and the review cadence.
Do you work on Meta only, or YouTube too?
Both. Most of our work is Meta and YouTube, and many clients run the two together — the same offer, tested across both, with creative adapted to each format rather than reused wholesale.
Who owns the ad account and the creative?
You do. We work inside your own Business Manager or Google Ads account through partner access. Creative concepts and assets produced under an engagement belong to you once invoices are settled.
What do you need from us to start?
Partner access to your ad accounts, access to your website analytics, and a point of contact who can approve creative and budget decisions without a long chain of sign-off.
Can we cancel?
Yes. Notice periods and refund eligibility are set out in our Refund and Cancellation Policy and in your signed proposal.
Contact
Start with a conversation
Tell us what you sell, what you are currently spending on Meta or YouTube, and what you want the advertising to do. We reply within two business days and will tell you honestly whether we can help.
- Response time
- Within 2 business days
- Hours
- Monday–Friday, 9:00–17:00 (HKT)
Closed on Hong Kong public holidays - Registered office
- Flat 2304, 23/F Ho King Comm Centre,
2–16 Fa Yuen Street, Mong Kok, Hong Kong